User blog comment:PikovajaDama/Second Leak for Dishonored II/@comment-16241899-20140306163526/@comment-1500935-20140306181637

Well that's a bit tricky to deal with. Saying that's it's true would possibly urge them to make an early announcement when they're not ready to do so. Saying that it's false would mean they have to state (or people will guess) that they're working on another project, which will then start new rumors (and all the shit that goes with). Since lying would be judged poorly by the public, they also have the third option of not saying anything, which prevents them from making any announcement or putting people's hope too early on their schedule.

One thing sure, you can't urge marketing because someone let an image out or talked too much.