Talk:Downloadable Content/@comment-90.228.193.5-20121031031146/@comment-5607198-20130313163444

the point of preordering is that its a virtually guaranteed sale, and lets store know in advance how popular an item is going to be, which tells them how much of a product they'll need to have.

Pre-order packs encourage pre-orders, and store-exclusive ones encourage buyers to stick to one place to do so.

Just because you haven't doesn't mean it never happens: I've seen Walmart, Gamestop, AND Best Buy sell out of titles before, and in the case of one of the recent Warcraft expansions, all three did simultaneously